The Communications & Public Relations department shapes how the Foundation is seen, heard and understood. This multidisciplinary team manages public messaging, digital engagement, media relations, and the creation of compelling content that tells the story of our work and the communities we serve.
Communications is both outward- and inward-facing. Externally, the department designs campaigns that raise awareness of issues, mobilize support and encourage volunteerism and giving. Internally, it supports knowledge sharing across teams, ensuring program successes, lessons learned and beneficiary voices are documented and disseminated across stakeholders.
The team works to ensure all communications are ethical and dignified: beneficiaries are represented respectfully, consent is obtained for stories and imagery, and messaging centers on agency rather than pity. This ethical approach builds trust with communities and partners alike, and helps the Foundation maintain a values-driven narrative.
Public relations activities include media outreach, crisis communications planning, and relationship management with journalists and influencers. The department also oversees brand management to ensure visual identity, tone and messaging are coherent across channels and reflect the integrity of the Foundation.
Key responsibilities: